01
Getting a website built in Switzerland: process, cost, timeline
What to prepare, how the process works and when your new website can go live.
02
Website costs in Switzerland: agency, builder or subscription?
What the three routes really cost, what each includes and when each one makes sense.
03
Website subscription or purchase: which suits your SME?
Liquidity, ownership, change frequency: the five questions that settle the choice between subscribing and buying.
04
Website upkeep: the honest costs after going live
Hosting, updates, care: the five cost blocks with Swiss reference prices, and which one is underestimated most.
05
Local SEO: how customers in your region find you
Google Business Profile, local signals, reviews: the four levers of local visibility, and how to book SEO as an add-on.
06
Website copy that sells: the guide for SMEs
Away from the company brochure, towards customer benefit: formulas for the home page, service pages and about page.
07
Website relaunch: when it pays off, how it succeeds
The clear signs, the five-step process, and how your Google rankings survive the move.
Getting a website built in Switzerland: process, cost, timeline
What to prepare, how the process works and when your new website can go live.
02
Website costs in Switzerland: agency, builder or subscription?
What the three routes really cost, what each includes and when each one makes sense.
03
Website subscription or purchase: which suits your SME?
Liquidity, ownership, change frequency: the five questions that settle the choice between subscribing and buying.
04
Website upkeep: the honest costs after going live
Hosting, updates, care: the five cost blocks with Swiss reference prices, and which one is underestimated most.
05
Local SEO: how customers in your region find you
Google Business Profile, local signals, reviews: the four levers of local visibility, and how to book SEO as an add-on.
06
Website copy that sells: the guide for SMEs
Away from the company brochure, towards customer benefit: formulas for the home page, service pages and about page.
07
Website relaunch: when it pays off, how it succeeds
The clear signs, the five-step process, and how your Google rankings survive the move.
New articles expand the journal over time. Each one answers a specific question about your website.