Signature in the hero
Personally signed, photographed large, one clear statement.
All work
04 / 12
Rubén Pousa Performance.
Athletics instead of bodybuilding. A coach with a competitive sports background and a website that speaks just as clearly.
- Industry
- Personal training
- Location
- Zurich and Rapperswil
- Project
- Live website
- Website
- Website (opens in a new tab)
The brief
Rubén Pousa coaches people one to one and footballers for more performance. The website has to show who the training is for, why training alone often falls short and how to get to a free first talk without friction.
The approach
A dark, photographic presence with real training imagery and a signature in the hero. Four audiences pick visitors up, two offers with an entry price make the choice easy, and a large statement about attitude leads into contact.
Built for Rubén Pousa Performance.
Who it is for
Beginner, plateau, club and everyday life as four entries with images.
Two offers
Personal Training 1:1 and Football Performance with a visible entry price.
Free first talk
A running band gets the next step across.
Just as clear on the phone.
The same presence, rearranged for the thumb. Content stacks, images stay large and the next step is always within reach.
