Product at the centre
Hydra-Serum Nº1 as a large, warm image.
All work
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Botanica.
Natural cosmetics from Ticino. A website you feel before you understand it.
- Industry
- Natural cosmetics
- Project
- Design concept
The brief
Botanica leaves out everything that does not care for the skin: six ingredients, cold pressed, refillable. The website has to make that reduction visible and still work like a shop.
The approach
Warm earth tones, a soft Fraunces and cards in sage, terracotta and cream. The product stands as a large image on the left, while four numbered tiles on the right explain what is inside and what is not. The basket already sits in the navigation.
Design concept for Botanica.
Four promises
Six ingredients, cold pressed, refillable, from Ticino.
Shop from the start
Care, rituals and basket right in the navigation.
Just as clear on the phone.
The same presence, rearranged for the thumb. Content stacks, images stay large and the next step is always within reach.
