All work 12 / 12

Northwind Analytics.

An analytics platform you ask instead of read. The website is the product itself.

Industry
SaaS
Project
Design concept
Northwind Analytics: desktop view of the homepage

The brief

Northwind answers questions about company data in natural language. Instead of explaining that in paragraphs, the website should show the moment you ask a question and get an answer.

The approach

A dark, calm screen with a single input line. Questions type themselves, the assistant answers, and then the headline appears: ask your data instead of reading dashboards. A live indicator in the navigation shows how many sources are connected.

Design concept for Northwind Analytics.

01

Product as hero

The input line is the entry point, not a screenshot of it.

02

Typed questions

Example questions appear letter by letter.

03

Book a demo

A light button always stays reachable top right.

Just as clear on the phone.

The same presence, rearranged for the thumb. Content stacks, images stay large and the next step is always within reach.

Northwind Analytics: mobile view

Colours

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